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Organisées par l’AFRC, les Palmes de la Relation Client distinguent les organisations les plus innovantes en matière de stratégie Client.
Cette année, l’AFRC met à l’honneur les grandes marques qui repensent l’Expérience Client en apportant de la Considération.
Les Palmes sont décernées par un jury de professionnels de la Relation et de l’Expérience Client, de spécialistes du marketing et de représentants d’associations professionnelles.
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